Snapchat rebrands as Snap Inc and announces Google Glass competitor called Spectacles

Snapchat today makes two big announcements, the first of which is that it is no longer called Snapchat. The company is starting to branch out into products and services beyond the Snapchat app and therefore decided it is time to drop 'chat' from the name. Snap Inc is the new company name. The second announcement is a new product called Spectacles. These are sunglasses with an integrated video camera offering a 115-degree field of view. There's no word on exactly when it will be released, but the marketing machine is already in motion, building up momentum and drumming up interest.… [Continue Reading]