samedi 25 février 2017

Ad blocker Shine does a complete u-turn... and rebrands as ad company Rainbow

In a perfect example of poacher-turned-gamekeeper, Israeli company Shine -- known for producing ad blocking software -- has rebranded as Rainbow and will instead offer an advertising service. Rainbow will work primarily will telecoms companies, and will have a strong focus on targeted advertising. The company says that it wants to provide "a better ad experience for consumers", having apparently decided that blocking ads was not working for everyone. Rainbow aims to win round consumers by providing and opt-in service that means people will see only advertisements that comply with industry standards and observe privacy rules. It's a move that's… [Continue Reading]


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