How Zombies, Run! got nearly 4 million downloads

If you’ve developed an app then the last thing you want to see is it languishing in the app stores, attracting just one or two downloads a week. The dream is to see it "fly off the virtual shelf," attracting hordes of fans who willingly pay to use your app. So, what is the secret? Unfortunately, just having a great idea isn’t enough. For every app success, there are 10 great ideas that just never get that much interest. But why? The market just isn’t ready for the app yet -- the technology isn’t mature or users can’t intuitively use… [Continue Reading]