One in three consumers has a separate email account for marketing messages

People are increasingly looking to separate marketing messages from their other emails by having them sent to a separate account. According to a new survey of consumer email habits from Yes Lifecycle Marketing, 36 percent have opened separate email accounts solely for brand communication. For millennials that number jumps to more than half (58 percent). While you might assume this would be bad news for marketers, the findings show that those with separate marketing accounts check in more frequently for promotions compared to consumers who only use one primary account. Which suggests that consumers want promotions but don't want to… [Continue Reading]