mardi 18 juillet 2017

Three ways to protect your brand from fake news and other frauds

Fake news is not new. It has been around since the invention of print some 500 years ago. It was used to sensationalize and inflame passions and prejudices, a trend that’s carried over into our current culture. Today, fake news is increasingly being combined with social media to peddle products with false claims and endorsements. MSNBC columnist, Herb Weisbaum, describes this phenomenon perfectly: "Some sleazy companies are using a deceptive marketing technique to trick people into buying wrinkle creams and diet pills. They've created fake news websites with fake celebrity stories and fake product endorsements." In one of his pieces,… [Continue Reading]

Aucun commentaire:

Enregistrer un commentaire