vendredi 7 juillet 2017

Younger consumers return to more traditional shopping habits

New research reveals that younger consumer groups are increasingly turning to traditional face-to-face shopping habits alongside digital. Amsterdam-based payment solutions company Acapture has been looking at the preferences of the youngest and largest sets of digital native consumers -- millennials and generation Z. It finds that although both groups have grown up with constant Internet connectivity, and are competent online shoppers, generation Z consumers (those born after 1995) value face-to-face interaction as much as digital, and prefer to combine different platforms and channels. Over half choose to communicate in-person despite their use of connected technology, and over two thirds prefer… [Continue Reading]

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