mardi 8 août 2017

Want your emails read? Send them on Thursday at 4pm

Email marketing has always been something of a hit and miss affair, you're sending messages off knowing that many of them will simply disappear into the black hole of the internet. A new study by marketing platform GetResponse looks to shed some light on the most effective strategies to get your emails read by analyzing almost two billion messages. Among the findings are that emails sent on Thursdays have a higher open rate (23.13 percent) and a higher click-through rate (3.52 percent). Yet most companies are sending their messages on Wednesday. Messages sent between 9am and 11am, and between 3pm and… [Continue Reading]

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