Email is still the preferred channel for marketers

Despite digital disruption and the emergence of newer technologies, email is still the preferred channel for marketers according to a new report. Email marketing brand Campaigner has released the results of its Digital Marketing Industry Report which shows that past year, 59 percent of marketers reported their top challenge as increasing open rates, up eight percentage points from last year. To combat this challenge, marketers are expected to incorporate additional tools and tactics into their current marketing programs with 31 percent believing email landing pages would be the greatest return on investment boost. While email still leads, social media is… [Continue Reading]