Free benchmarking tool helps developers understand their apps

The performance of an app can have a big impact on how users see the business behind it. For developers therefore it's important to understand how their app will work in the real world. To help with this, mobile analytics specialist Adjust is launching a benchmarking tool that will enable companies to understand how well their app is performing across markets and platforms. "Due to fierce competition, app marketing teams no longer focus solely on their own segments, but seek bigger growth in international markets," says Christian Henschel, CEO of Adjust. "Our benchmarking tool enables mobile marketers to define and benchmark… [Continue Reading]