Enterprises are always looking for ways to better understand and connect with their customers. The Adobe Summit in London this week is being used to launch a partnership with Microsoft that will integrate Adobe's Marketing Cloud Solutions with Microsoft's Dynamics CRM.
The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and leisure. It's aimed at helping eliminate the frustrating customer experiences that result when efforts are fragmented.
Key features include the ability to align sales and marketing activities by tightly integrating audiences and their behaviors to help guide sales or service calls, identify sales opportunities or inform lead scoring.
It will also allow users to find high-value audience segments and provide them with real-time offers on a website or enable targeted display ads. It offers the ability to combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales lifecycle stage a customer is, but then also deliver the right content at the right time.
"Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers," says Kirill Tatarinov, executive vice president, Microsoft Business Solutions, Microsoft. "The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care".
Both companies are committed to expanding other areas of collaboration and product integration too, these include Adobe Marketing Cloud Solutions running on the Microsoft Azure cloud platform. Adobe Campaign and Adobe Experience Manager are also now certified on Microsoft Azure. Adobe is already partnering with Microsoft Azure to deliver streaming of major sporting events including the Olympics and Super Bowl through Adobe Primetime. The two companies are also working on a connector that will enable data and insights from Adobe Analytics to appear in Power BI, Microsoft's business analytics service that enables users to see all of their data in one place, providing a consolidated view across a business.
More information on Marketing Cloud is available on the Adobe website, and on Dynamics CRM from the Microsoft site.
Image Credit: Zurijeta/Shutterstock
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