You've just discovered an incredible app or game and want to tell everyone you know about it... what do you do? Email your friends with a link to the relevant app in the App Store or Google Play? Make an announcement on Facebook to your contacts? With the introduction of App Invites, Google is bringing this sharing right into apps themselves.
Launched in beta at I/O 2015, App Invites is a feature that does very much what it says on the tin: it enables users of compatible apps to invite their contacts to install an app by sending out notifications via SMS or email. It's a feature that will be welcomed by developers as it opens up one of the most valuable forms of advertising -- word of mouth.
App Invites draw on an idea that is used by social networks, that of suggesting contacts. As well as enabling users to invite anyone they like to use an app, it will also be able to suggest which of them is most likely to be interested. In the case of a music app, users who have installed similar apps may appear in the list of suggestions, and this is almost certainly going to cause some concern for anyone keeping an eye on their privacy.
This is something that is very much about driving traffic. Invites that are sent out include Install links, and developers have the option of supporting discount codes and unique content that can be shared in this way. There's tight integration with Google Analytics, making it possible to closely monitor invite campaigns.
Developers can get started with App Invites for Android and iOS right now.
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