If you have a habit of abandoning your virtual shopping cart before actually purchasing anything, you’re not alone. In fact, four out of ten UK shoppers do this, 50 percent of the time.
This is the result of a new research by Talend, global big data integration software provider, polling the views of online consumers across the UK.
"This represents hundreds of billions in merchandise and a significant loss of potential revenue for retailers", it says in the report, adding that as much as 40 percent of this revenue could be recovered with the timely delivery of special offers.
The research also revealed a significant gap between the proportion of consumers who say it is always their intention to buy the goods they put in their online cart (42 percent) and the four percent of all customers, who always proceed to purchase the items in their cart.
It was revealed that the shopping cart is used as the part of the browsing process, as 58 percent of consumers said they use it as a way to generate a wish list or calculate costs.
But 90 percent of respondents said they would either complete a purchase or return to an abandoned cart, if they were offered free delivery on that cart, while 85 percent said they would take one of these two options if they were offered a real-time discount or bundled offer on their cart.
Further underlining the power of harnessing analytics driven, real-time insight to drive sales, 36 percent of the sample said they would take one of the two options provided, if the retailer could inform them what the products in their shopping cart cost at other online websites.
Published under license from ITProPortal.com, a Net Communities Ltd Publication. All rights reserved.
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