lundi 30 novembre 2015

Spoiler alert! Google reveals the trending gift searches for Cyber Monday

boy_with_present

Black Friday is out of the way (not that it is really restricted to just one day this year) and now it's time for Cyber Monday. Traditionally -- if the word can be applied to such a recent phenomenon -- this is the day when you can snap up a techy bargain in time for Christmas, and Google has shed some light on what people are searching for this year.

The search data is like peering into the future. The searches of today, are the gifts of next month. If you want to get an idea of what your nearest and dearest might be popping under the tree for you this year, the top trend gift searches could give you some pointers. Warning: there may be gift spoilers ahead.

Google reports that more than half of people plan to use their smartphones to research gifts when they have a spare moment or two. This may be an interesting statistic, but it's the searches themselves that are more revealing. Amazon may be using drones for super-fast deliveries, but these devices have become increasingly popular as toys. Drone-related searches are up 80 percent from last year.

With the anniversary of Back To The Future this year, attention turned to hoverboards. We might not yet have access to quite the same technology as Marty McFly, but the wheeled versions we do have look likely to be very popular this year, with searches for hoverboards soaring by 500 percent in a few months.

The release of the Apple Watch appears to have fuelled interest in smartwatches, and searches for wrist-worn wearables has nearly tripled over the last year.

Of course it's not all tech; people are also searching for clothing. Retro items such as Levi jeans and Adidas Superstars make appearance, as do -- someone help me -- adult onesies. Sometimes, one loses hope for humanity.

Photo credit: YuryImaging / Shutterstock



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