New study finds strong demand for service-based messages

Over the last few years consumers have increasingly come to expect to receive messages keeping them up to date with appointments and transactions.

Mobile marketing company Vibes has announced the results of a study of over 1,000 people which finds that mobile phones are the number one preferred device for service-based messages with 70 percent preferring to receive service-based messages this way.

Good news for businesses is that service-based messages are seen to create a competitive advantage, with 84 percent of consumers saying that service-based messaging has an impact on their decision to choose one company over another.

Conveying basic information such as time, date and tracking information, is one of the most important features of service-based messages in terms of positively impacting customer satisfaction. Most consumers (78 percent) say that a text message is the fastest way to be reached for important service updates on purchases.

Alongside the survey results, Vibes is launching a new transactional messaging solution to enable enterprises to deliver automated service messaging programs across mobile channels. Using the company's Catapult platform, it enables enterprises to power automated service messaging programs across mobile channels, including text, push and mobile wallet (Apple Wallet and Android Pay).

"With the enterprise shift to mobile, mobile messaging has become a top priority and complement to email strategies to provide the best experience possible for customers", says Jack Philbin, co-founder and CEO of Vibes. "Transactional messaging on mobile provides an immense opportunity to gain a non-marketing mobile touch point, drive cost savings and innovate your brand. We’re already seeing large enterprises turn to Vibes to capitalize on the immediacy of mobile and power transactional messaging programs to reach consumers on their most trusted and heavily used device in a way that is easy for them".

Key features include user-friendly transactional messaging templates and logic that allow technical and non-technical users to create actual message templates, update content and set up message logic. Sophisticated reporting capabilities can conduct deep cross-channel analysis to help business users understand transactional messaging’s impact on the customer experience.

The full Transactional Messaging Consumer Report is available from the Vibes website where you can also find more about the transactional messaging service.

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