Businesses need to use text messages to reach millennials

Millennials have an overwhelming preference for texting according to new research. In fact, when given the choice between only being able to text or call on their mobile phones, 75 percent of millennials would rather lose the ability to talk. Respondents to the survey from enterprise mobile specialist OpenMarket say texts are preferred because they're more convenient and on their own schedule (76 percent), texts are less disruptive than a voice call (63 percent), they prefer to text rather than call in general (53 percent) and because they never check voicemails (19 percent). With millennials making up nearly a quarter… [Continue Reading]