One in three drivers don't know their car has connectivity features

Pretty much every car will have connectivity features within the next four years, but consumers are still unaware of the benefits this new technology brings. Thirty-nine percent of drivers are unaware their car has connectivity features, at all. Manufacturers are also unsure how to use the opportunity to open new revenue streams, busting the doors wide open for technology giants. Those are the results of a new study conducted by TNS and the BearingPoint Institute. It includes 3,700 owners of connected cars in Europe. One of the highlights of the report is that people are very excited about new features,… [Continue Reading]