New platform aims to cut mobile ad waste

There's a famous quote from 19th century British soap magnate Lord Leverhulme which goes, "Half the money I spend on advertising is wasted, and the problem is I don't know which half". Despite the array of technology and analytics tools available today, it’s still true that a good deal of advertising spend is simply thrown into the dark. Real-time mobile advertising platform Smaato is aiming to cut waste with the launch of its Smaato Demand Platform (SDX) that allows more accurate targeting of ads. Aimed at mobile publishers and app developers, SDX brings powerful targeting and QPS (query per second)… [Continue Reading]