Your personal data is worth less than $1

There's a new calculator online which will tell you exactly how much your digital data is worth. This tool, created by Totally Money, asks you to name the price for 13 different data types, including email address, health condition, or credit rating. After giving your price, the calculator then tells you the real price. The whole project was basically designed to show people just how easy and cheap it is for companies to buy your personal data. Following the release of the calculator, the company also did a survey of 1,000 UK adult consumers. Forty percent of Facebook users, for… [Continue Reading]