Traditional retailers need to engage customers via mobile or lose them to online sellers

As we approach the holiday season retailers will be looking forward to the annual boost in sales that it brings. But a new survey from Euclid Analytics reveals that if retailers don’t employ digital strategies to engage shoppers they risk losing them to online merchants like Amazon. Mobile and social media adoption means a different shopping experience for consumers who are looking to make holiday purchases. They could be shopping at a physical store, while at the same time comparing prices and looking for coupons via Facebook on their smartphones. Among the study's findings are that 83 percent of consumers say… [Continue Reading]