Telco data is an untapped source of customer information

Brands often turn to sources like Google and Facebook to find information about consumers, but a new report suggests that telecom carriers could be a valuable source of customer data. The study of over 300 brands in the US, UK and France by Ovum for mobile technology company Synchronoss Technologies finds that 67 percent of brands consider telecoms operators to be a better original source of data insights than Google, Apple and Samsung. Google (59 percent) and Facebook (52 percent) remain the dominant brand partners for data insights and digital advertising. 26 percent of brands say they do currently partner… [Continue Reading]