Welcome to the 'post-app era'

How often do you use apps? You probably open a handful on a daily or even hourly basis. You probably ignore the rest. You’re not alone. Gartner research shows that users from the US, UK and China used just six to 10 apps each month in 2016. This represents a six percent year-on-year decrease and has led Gartner to declare the "post-app era." The fast rise and even faster fall of traditional "apps" has been brutal. Facebook has a vice-like grip on users, with WhatsApp, Messenger and Facebook dominating the app ecosystem. Both Apple’s App Store and Google Play offered… [Continue Reading]