68 percent of consumers think brands put personal data at risk

  Customers are coming to expect a more personalized service, but that means exposing more of their information to businesses. But a new survey from identity management company Gigya reveals that many still don’t trust brands with their personal information. The findings show 68 percent of consumers are concerned about how brands use their personal data. A similar number (69 percent) have concerns about security and privacy risks surrounding the increased adoption of Internet of Things devices, such as fitness trackers, smart watches and connected cars. This shows up a dilemma for businesses as they balance customer expectations and new privacy… [Continue Reading]