Advertisers need to keep an eye on gamers to reach new audiences

It’s time to stuff the stereotypes. For too long in the minds of too many, gaming has been thought of as a sub-culture populated by teenage boys sitting indoors and playing shoot ‘em ups on either a console or computer. The statistics to disprove this have been around for a long time -- the average age of a US games buyer was 36 last year and women make up more than 40 percent of gamers. Nearly two-thirds of US households contain at least one frequent gamer. Staggering stats that make it hard to pinpoint who the "typical" gamer is -- because… [Continue Reading]