Fitbit launches 'Ionic' fitness smartwatch to take on both Android Wear and Apple Watch

For many consumers, buying a wearable is all about fitness. In that case, a health-focused device, such as a Fitbit, makes a lot of sense. The problem, of course, is that no one only exercises -- they live their lives and do other things like shopping and listening to music. That is why it was frustrating that Fitbit did not produce a more robust wearable -- an actual smartwatch. Today this changes, as Fitbit officially unveils the Ionic smartwatch, which is compatible with both iOS and Android. Rather than run Android Wear, it leverages a new operating system called Fitbit… [Continue Reading]