Amazon's Echo and associated Alexa assistant has taken the world by storm. Despite being a big company, Amazon's success in this market was very unlikely. Companies like Microsoft, Google, and Apple should be leading, but no, an online bookseller has been the true trailblazer in voice assistant technology. Today, Amazon unveils the next generation Echo, and oh my, it looks amazing. Not only is it much shorter than its predecessor (still taller than Echo Dot), but it is wrapped in fabric, creating a more inviting experience in a home. It even has improved audio quality. Best of all? It is even…
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