Hundreds of Android and iOS apps use your mic to check what TV shows you are watching

Advertisers are keen for their ads to be seen, that goes without saying. But it's more important to be seen by the right people, hence the explosion in targeted advertising. Social media is a great way to gather massive amounts of data about people and deliver ads accordingly, but some mobile games take things further. There are a large number of games for both iOS and Android which include Alphonso software. This uses smartphones' microphones to record audio which is then used to determine which TV shows and commercials you're watching -- and then deliver targeted ads accordingly. Is this… [Continue Reading]