AI-powered predictive engagement helps businesses keep customers

New research from customer engagement company Freshworks reveals that 56 percent of consumers are willing to drop a brand after a single bad experience. The survey of 3,000 individual consumers across the US, UK, Germany, France, India, and Australia, demonstrates that 69 percent have a clear preference for brands that offer proactive notifications and service. It also reveals that 47 percent of consumers globally have higher customer service expectations from their favorite brands than they had in the last two years. Nearly a third would also be willing to pay a premium for great service experiences. In the US, the… [Continue Reading]