60 percent of UK consumers not happy with their data being used for analytics

Customers are more worried than ever about the way their data is used and shared by companies, particularly for analytics, according to a new report. The Customer State of Mind survey from data protection specialist Trūata shows 60 percent of UK customers are uneasy with companies using their personal data for analytics. Recent high-profile data leaks have also added to this negative perception of the way personal data is managed by brands. In fact, more than seven in ten (71 percent) internet users are worried that their personal data could be used to commit fraud against them if it were… [Continue Reading]