81 percent of consumers would stop engaging with a brand after a data breach

With growing consumer awareness of data breaches and the potential for businesses to misuse data, a new survey looks at how this is affecting behavior. The study from Ping Identity surveyed over 4,000 people around the world and finds 49 percent of respondents are more concerned about protecting their personal information than they were a year ago. Significantly 81 percent would stop engaging with a brand online following a data breach. The expectation from 63 percent of consumers is that a company is always responsible for protecting data. This includes when users fall victim to phishing scams or use an… [Continue Reading]