How, what, where, when, and why of experimentation

Every new feature starts as an idea. Not all ideas are good ideas. Therefore, not every new feature is a good idea. So how do you know which feature is a good idea and which one isn’t? You experiment. The idea of experimenting on users or in production may sound scary and complicated, but it doesn’t have to be. The questions below shed some light on common questions surrounding experimentation and can help you determine if experimentation is right for you. What is experimentation? According to the dictionary, experimentation is the action or process of trying out new ideas, methods,… [Continue Reading]