Economic uncertainty gives fintech apps a boost

The COVID-19 crisis has led to major economic as well as health concerns and new research from mobile app marketing company Liftoff in partnership with analytics platform App Annie shows more people are turning to mobile apps to manage their money. The report analyzed 22 billion ad impressions across 382 million clicks, seven million app installs, and five million first-time events in 117 apps for the full calendar year 2019. It shows that the self-reliant nature of contemporary fintech apps has taken precedence over legacy banking apps, a trend that is likely to continue in the current economic climate. "With… [Continue Reading]