Compliance in your marketing? It's more necessary than you think

Recently, a report conducted by PFL and Demand Metric -- which surveyed nearly 600 marketing professionals across a variety of different industries -- revealed data accuracy, understanding audience needs, and branding as the three most important factors to multichannel marketing campaign success. Data is critical for marketers conducting multichannel marketing campaigns because it’s used to personalized messages and reaching prospects at the right moment in their customer journey. When marketers rely on and analyze data within multichannel marketing initiatives and campaigns, they can measure and improve strategies in real-time, allowing for better, more segmented outreach. Without data to inform campaigns, marketers… [Continue Reading]