Ford and Google looking to reinvent the connected car

Ford and Google are to create a new partnership designed to accelerate the automobile giant’s digital transformation, and reinvent the connected vehicle. The two firms are creating a new collaborative group, called Team Upshift, to leverage the talent and assets of both companies and unlock personalized consumer experiences and data-based opportunities. These will potentially include new retail options and ownership offers based on connected vehicle data. "As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers… [Continue Reading]