32 percent of Americans are unaware of email tracking

A new survey from email service OnMail reveals that 93 percent of Americans think it's important that companies don't track their email, however, 32 percent don't know that leading email providers do it for advertising purposes. Interestingly this view is remarkably consistent across age groups with 93 percent or more across all groups believing it's important that businesses don’t track the types of email you open. The study of almost 1,100 adults shows that more than half (52 percent) of Americans define email privacy as the absence of personal tracking/targeting, while 34 percent define it as having no advertisers in… [Continue Reading]