Why investing in customer education is imperative to your business

Despite advances in software and excitement about what products and services can do today, implementation often remains a barrier. Companies are hesitant to spend money on something that requires a significant time investment to figure out, and leaders want to ensure that new software purchases don’t sit on the shelf because employees lack the knowledge to fully leverage their capabilities. If software vendors hope to remain competitive in today’s SaaS-based world, they must be prepared to address customers’ adoption issues and fears. If a service is not being utilized for whatever reason, organizations won’t have to look far to replace… [Continue Reading]