Brands must deliver personalization, even in a cookie-less future

Apple recently changed how the company handles consumer data and this singular move will transform how we market products in the future. Apple gave each user greater control over who tracks their data, how it can be shared, and where that information is used. Similarly, consumer data privacy legislation changes are happening all over the world. Data collection has been synonymous with the modern consumer experience and the way brands interact with their customers. But new privacy initiatives are bringing about a new age of digital marketing strategy. Further protection of consumer data will make it more difficult for companies… [Continue Reading]