Why changing legislation means companies need to rethink their data protection [Q&A]

Businesses have embraced the use of data to drive decisions and digital transformation. In many cases consumers are happy to have their details captured too, as long as they benefit from it. But as more and more countries introduce privacy and data protection legislation, and as California clarifies some of its cookie-based tracking definitions, and increases enforcement of both intentional and unintentional violations under CCPA, enterprises need to tighten up their data handling. We talked to Tim Glomb, VP of content and data at customer engagement software specialist Cheetah Digital to find out what businesses can do to ensure they… [Continue Reading]