Turn your website into a deadly selling tool with these 5 steps

It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there -- and ultimately, to convert. Fortunately, there are a few techniques -- some tried and trusted, others a little more advanced -- that you can adopt to boost your conversion rate. Read on for our top… [Continue Reading]