Amazon finally prohibits incentivized customer product reviews -- mostly

Amazon is my absolute favorite retailer. Not only are its prices fair, but with a Prime subscription, I get free two-day shipping on many products. Instant gratification is a must nowadays, and waiting more than a couple days for an item to arrive can be unbearable. Of course, Prime gives you much more tan just fast shipping, but I digress. Another great aspect of the site is the customer reviews, helping shoppers find quality products based on the honest recommendations of others. Sadly, incentivized reviews have damaged the trustworthiness of the feedback. Too many recent Amazon reviews have the caveat that the product… [Continue Reading]