Google's updated privacy policy means personally identifiable ad tracking is now go, go, go!

That Google encroaches on user privacy is not a startling revelation by any stretch of the imagination. But a recent change to the company's Privacy Policy means that information from DoubleClick ads can now be used to identify individuals and track them online. The changes to the policy have not been hidden -- the details and alterations are visible in an archived copy of the document -- but it has not been advertised either. The implications of the change are huge. Since purchasing DoubleClick back in 2007, Google kept identifiable user data separate from anonymized ad tracking. This is no… [Continue Reading]