How can form analytics help businesses increase conversions?

A form is one of the most important elements on many websites because it is where conversions happen, leads are created, and relationships begin. According to MarketingCharts, Lead Gen forms have an average conversion rate of just 17 percent. As dismal as these numbers are, the good news lies in the immense opportunity left by the 83 percent of visitors who do not convert on forms -- and the data-driven solution to help win over more of them. Making your website forms more user-friendly will catapult them from hindering conversions to enabling users to get friendly. When users provide their… [Continue Reading]