Apple ditches Imagination Technology and will make its own iPhone GPU chips

In a dramatic announcement, British firm Imagination Technology has revealed that in 15 to 25 months' time Apple will no longer be using its GPU chips. Imagination's graphic chips are used in the iPhone, iPad, iPod, Apple TV and Apple Watch, and the revelation sent the British firm's shares into freefall. Apple will reduce its reliance on Imagination's technology as, the chip-maker explains, it "has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology." Apple is Imagination's largest customer, and the… [Continue Reading]