Twitter enables direct message location sharing for businesses

Social media can be a fabulous tool to help businesses engage their customers. Nowadays it isn't enough to simply offer a quality product or service -- it is about creating memorable experiences. By offering outreach from services like Facebook and Twitter, a business can seem more friendly -- something that may have a positive impact on sales or brand opinion. Not to mention, young adults that grew up with text messaging may be turned off to making voice calls, making social media indispensable for millennials. Today, Twitter is improving the customer interaction experience for businesses with a really cool new feature… [Continue Reading]