Privacy: Facebook advertisers must warn users if ads are targeted because of data they purchased

The fall out from the Cambridge Analytica scandal continues for Facebook, and the social media giant is busy trying to repair its somewhat tattered reputation. The latest measures see the company introducing new privacy safeguards to inform users if advertisers are using information supplied by so-called "data brokers". These brokers are firms that gather data about people and then sell this information on to other companies, often for the purposes of targeted advertising. Facebook is not banning the practice, merely requiring advertisers to keep users informed. See also: Facebook bug makes millions of users' private posts public Facebook confirms data-sharing… [Continue Reading]