Google is able to track your offline purchase thanks to a secret deal with Mastercard

It's no secret that Google -- and other companies -- track your online purchases; it's one of the reasons you see the ads you do, for instance. But a secret deal between Google and Mastercard means that it is also possible for the internet giant to track your offline purchases. Google offers a service called Store Sales Measurement that makes it possible for advertisers to determine whether their online ads results in offline sales. A report from Bloomberg reveals that this was all made possible because of the deal between Google and Mastercard in the US-- one that raises serious… [Continue Reading]