Facebook Watch is a disaster... so now it will target an older audience

Facebook's plan for Facebook Watch to be a viable competitor to YouTube seemed a little unlikely -- to say the least -- and it would seem that the pessimists were right. Facebook Watch has proved to be a dud. A little over a year after launch, the on-demand video service has gained an audience of just 50 million people. This might initially sound like a large number, but YouTube has -- admittedly over a number of years -- amassed over 1.8 billion users. The problem appears to be that younger audiences are simply not interested in Facebook Watch, so Facebook… [Continue Reading]