New tool gives businesses greater control and visibility of customer data

Consumers are becoming more aware of how valuable their personal data is to businesses, in return for this information they expect customized, relevant online experiences. From the business side this means ensuring that data is held in line with the law, internal policies and customer preferences. Data infrastructure company Segment is launching a new tool to help businesses with this privacy management. Segment Privacy Portal creates a real-time data inventory that automatically detects customer data and allows companies to classify it in line with their relevant internal policies. All first-party customer data flows through Segment's Customer Data Infrastructure (CDI), this… [Continue Reading]