Consumers shun social media and apps in favor of emails and texts

In recent years there has been an explosion in the number of different channels that businesses use to keep in touch with their customers. But a new study from cloud communications platform Twilio reveals that the newer channels aren't especially popular, with 83 percent of global consumers saying they prefer email when receiving communications from businesses. However, SMS texts are more than twice as popular as email when receiving urgent communications. By contrast just 12 percent of consumers prefer a company's mobile app for receiving communications. And while seven out of 10 consumers curate their home screens, less than half… [Continue Reading]