New software delivery models mean a change to customer relationships

The move to new business models for software, such as subscription services and SaaS, will require suppliers to better understand their customer relationships and offer improved usage data, says a new report. The study from Flexera suggests that with subscription and usage-based models comes a demand for consistent, persistent level of customer engagement, supported through compliance and transparency. Suppliers are choosing models that require more engagement, with 31 percent of respondents currently using subscriptions for more than half of their licensing and almost half (48 percent) planning to increase subscription licenses in the next 24 months. 25 percent currently use… [Continue Reading]