Leveraging keywords in the absence of individual user tracking

It’s not often that an industry valued at over $330 billion faces an existential threat to profitability, but that’s exactly the case for digital advertising. Scandals like Facebook and Cambridge Analytica, compounded by numerous user data leaks within Big Tech, are changing how the general public and regulators think about programmatic advertising via third-party cookies. Large regulatory bodies across the United States and abroad are clamping down on this data collection process, and industry-leading companies are following suit. Google’s announcement that their popular Chrome browser will be phasing out cookies (initially slated for 2022 but since pushed back to 2023)… [Continue Reading]